The consumer has more options as media and touchpoints have increased and are fragmented.
More data does not equal more insights. Instead, it may create more questions or correlations which need to be validated or analyzed.
Marketing Research is an investment and saves time and resources as it validates marketing strategies and increases effectiveness of media spend.
Stay connected with customers from beginning to end. Don’t resort to conducting research only when business objectives were not met. It is too high a price to pay.